We compared Azerbaijani eCommerce websites using Ahrefs data for October 2026 and ranked the top 30 leaders in Google visibility.
 

Key takeaways

  • Kontakt.az takes first place with an estimated 518,706 organic visits per month — roughly 1.4 times more than aptekonline.az and 2.4 times more than irshad.az.
  • The top three represent three different retail formats: electronics (kontakt.az), pharmacy (aptekonline.az) and a marketplace (birmarket.az).
  • In electronics, kontakt.az is the clear leader. In the pharmacy category, aptekonline.az is far ahead of the other sites in the sample.
  • Among grocery retailers, bazarstore.az is in front; among specialist beauty and perfume stores, olivia.az leads. In fashion, emporium.az stands out.

Top 30 online stores in Azerbaijan by organic traffic

Below are the 30 sites with the highest estimated organic search traffic among online stores. The figures are for October 2026.
 

Top 30 online stores in Azerbaijan by SEO traffic, October 2026

Category leaders

The category comparisons use data for the top 60 sites.
 

Electronics

The undisputed category leader is kontakt.az (518,706 estimated organic visits per month). irshad.az is second (219,004), followed by bakuelectronics.az (66,337) and breezy.az (51,309).
 

The next group has noticeably lower but mutually comparable figures: ispace.az (23,114), soliton.az (22,106), mgstore.az (20,616) and smartelectronics.az (18,499). The gaps within the category show how unevenly organic visibility is distributed among electronics retailers.
 

Top electronics online stores in Azerbaijan by SEO traffic, October 2026
Electronics: estimated monthly organic visits. Source: Ahrefs, October 2026

Pharmacies

aptekonline.az leads the pharmacy category with confidence (365,897). It is followed by avismed.az (60,459), pharmonline.az (29,674) and aloe.az (22,961).
 

Next come pharmed.az (18,186), onlineaptek.az (15,839) and sizinaptek.az (6,806). According to Ahrefs, aptekonline.az is more than six times ahead of avismed.az. Such a gap points to a much broader search presence for the leader.
 

Top online pharmacies in Azerbaijan by SEO traffic, October 2026
Pharmacies: estimated monthly organic visits. Source: Ahrefs, October 2026

Grocery

Among the grocery stores in the sample, bazarstore.az gets an estimated 29,797 organic visits per month and arazmarket.az 15,199.
 

Beauty & cosmetics

olivia.az leads among specialist beauty and perfume stores (22,055), followed by aromania.az (14,498), rossmann.az (12,825) and parfumshop.az (9,253).
 

Next comes arzumbeauty.com (5,242). The differences between participants in this category are much less pronounced than between the two leading pharmacy sites: several stores compete for a comparable volume of search visibility.
 

Top online beauty stores in Azerbaijan by SEO traffic, October 2026
Beauty: estimated monthly organic visits. Source: Ahrefs, October 2026

Fashion & footwear

The highest figure in this segment belongs to emporium.az (19,542), which the source data classifies as “fashion & perfume”. Among sites classified purely as fashion, next.com.az (6,222) and premiumoutlet.az (4,684) are in front, followed by italdizain.az (1,808).
 

The comparison here depends heavily on classification: multi-brand stores and stores specializing in clothing, footwear or accessories may draw on different sources of search demand. These figures should therefore be read as a comparison of SEO visibility, not as an estimate of market shares in fashion retail.
 

Top online fashion and footwear stores in Azerbaijan by SEO traffic, October 2026
Fashion & footwear: estimated monthly organic visits. Source: Ahrefs, October 2026

Home & furniture

Among sites selling home goods and furniture, omid.az stands out (11,156). It is followed by gardashlar.com, embawood.az (5,024) and mebeller.az (4,436).
 

Top online home and furniture stores in Azerbaijan by SEO traffic, October 2026
Home & furniture: estimated monthly organic visits. Source: Ahrefs, October 2026

Methodology

The data source is Ahrefs. We used estimated monthly organic search traffic for October 2026. The overall top 30 was built by sorting the sites by this metric; the category analysis covers the full sample of 67 sites.
 

Ahrefs' “organic traffic” is a modelled estimate of the visits a site may receive from unpaid search results. The tool calculates it from its own database of search queries, tracked site rankings, search volumes and click-through-rate models. The data is representative specifically for comparative analysis: a single methodology and a large search query monitoring database make it possible to reliably compare site visibility and identify clear leaders.
 

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