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Olivia.az is an online store of cosmetics and personal care products in Azerbaijan.
At the start of the project, the website received about 100 visitors per day from Google. The main objective was to build systematic SEO promotion for a large catalog and capture as much search demand as possible related to brands, product lines, cosmetic product types and their properties.
In 15 months, organic traffic from Google grew from about 100 to 3500 visitors per day. The growth was driven by comprehensive work: technical website optimization, detailed keyword research, creation of new SEO landing pages and large-scale optimization of the product catalog.
At the first stage, we carried out a technical SEO audit and identified issues that could hinder indexing and ranking growth.
We compiled a list of priority changes and, together with the project team, gradually implemented the technical recommendations.
We paid special attention to making sure search engines correctly found and indexed the necessary categories, brands, filters and product pages.
Keyword research became one of the key areas of work. For a large cosmetics store, it is not enough to optimize only the main categories such as “face cream”, “powder” or “shampoo”. A significant share of potential buyers use much more specific queries.
That is why we collected keywords at different levels: from large product categories to specific brands, product lines, properties, ingredients and product purposes.
This revealed a large layer of search demand that previously had no relevant landing pages on the website.
We paid special attention to queries related to cosmetics brands and their product lines.
A user may be looking not just for a certain type of cosmetics, but for products from a specific manufacturer or a specific brand series.
For this demand, we created and optimized separate brand pages and corresponding catalog landing pages.
As a result, the website began to cover many more commercial queries from users who already have a fairly clear idea of the product they want to buy.
Another major growth reserve was search queries based on product characteristics. For example:
For the most promising combinations, we created separate filter pages and optimized them for the corresponding search demand.
Thanks to this, one category could get dozens of additional SEO landing pages targeting narrower and more specific user queries.
A large catalog requires a scalable approach to content creation.
We reviewed and optimized the rules for generating product descriptions so that they solved two tasks at once.
First, the text had to be useful for the buyer: clearly explain the product's features, its benefits and what result the customer can get from using it.
Second, the description had to take into account real search queries and help the product page rank better in Google.
In this way, we abandoned the approach where SEO text is written only for the sake of keywords. The goal was a natural description that helps users make a choice while expanding the product page's search visibility.
In 15 months, Olivia.az's organic traffic from Google grew from 100 to 3500 visitors per day.
The growth was based on systematic work with the structure of a large ecommerce website: technical optimization, in-depth keyword research, development of brand and filter pages, and large-scale optimization of product descriptions for real search demand.
Briefly tell us about your business, current situation, or task — we'll get back to you with a proposal, without unnecessary calls or formal presentations.
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