Kontakt.az is one of the largest online stores of electronics, home appliances and household goods in Azerbaijan.

When we started working together, the website already had a significant volume of organic traffic and ranked in Google's TOP-10 for many important search queries.

So the main objective was to find additional SEO growth opportunities for a large ecommerce project that was already well optimized.

Results

Within one year, organic search traffic grew by more than 5000 visitors per day.

For a website that already had high search visibility and substantial SEO traffic at the start, this was significant additional growth.

We ran a technical audit and set priorities

We carried out a comprehensive technical SEO audit of the website.

Instead of a long list of errors, we created a prioritized list of changes: which issues should be fixed first and which of them potentially have the greatest impact on the website's indexing and rankings.

We also prepared separate recommendations for fixing technical SEO errors.

We built a system for product SEO optimization

For an ecommerce website with tens of thousands of products, it is impossible to manually prepare SEO content for every product page.

That is why we developed a system for creating optimized product descriptions based on the real search queries users type when looking for a specific product.

We strengthened the website's authority

To develop off-page SEO factors, we systematically placed articles and links on authoritative niche and regional platforms.

When choosing resources, we evaluated not only the domains' SEO metrics, but also their relevance and quality.

We launched a blog to capture additional search demand

Developing informational content became a separate line of work.

The blog started covering queries related to:

  • new models and product launches;
  • choosing electronics and appliances;
  • model comparisons;
  • product specifications;
  • informational queries users have before making a purchase.

This made it possible to attract potential buyers while they were still choosing a product and to further expand the website's reach in Google.

‍

Results after 12 months

Even with strong initial rankings in Google, Kontakt.az continued to grow.

After a year of comprehensive SEO work, the website gained more than 5000 additional organic visitors every day.

The key factor was not a single SEO solution, but long-term systematic work on improving all the main SEO factors

‍

“For a large ecommerce project, it is important not just to maintain the Google rankings you have already achieved, but to keep finding new growth opportunities. What we valued most in working with DeepMarketing was their systematic approach: technical optimization, work on categories and products, content development and off-page SEO. As a result, we managed to significantly increase organic traffic, even though Kontakt.az already had strong search rankings when we started working together.”

Oksana Mankovska
Ecommerce Director, Kontakt.az

Let's discuss your marketing goals

Briefly tell us about your business, current situation, or task — we'll get back to you with a proposal, without unnecessary calls or formal presentations.

Thank you! Your message has been received!
Oops! Something went wrong while submitting the form.

Other cases