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shop.Lenovo.ua is the official Lenovo online store in Ukraine. The store serves both B2C and B2B audiences and sells laptops, tablets, Motorola smartphones and other Lenovo devices.
Q4 2025 compared to Q4 2024:
At the start, Google Ads was running at a loss, and the website was not in Google's TOP-5 even for some of the popular queries related to Lenovo's main product lines.
At the same time, the store worked with two fundamentally different audiences — corporate and retail buyers. Using the same marketing strategy for both segments was ineffective.
That is why the first task was not simply to increase ad budgets, but to build a system in which SEO, paid advertising, website improvements and product offers complement each other.
We developed different marketing approaches for the corporate and consumer segments.
In B2B, we focused on narrow targeting of companies and entrepreneurs on Facebook, working with relevant audience segments and remarketing.
In B2C, the main focus was on the product categories and models with the highest sales potential that allow marketing to scale efficiently.
This allowed us not to spread the budget evenly across the entire assortment, but to concentrate resources on the areas that can deliver the greatest results.
Instead of relying on an automated Performance Max campaign, we split advertising into product segments and started evaluating it based on actual sales and economic efficiency.
We reallocated budgets between product lines, removed or limited campaigns that did not deliver sufficient returns, and focused advertising on products with better sales potential.
For niche companies, Performance Max campaigns often fail to deliver the expected results and require segmentation not only by product type, but also by product lines and series
We carried out a technical audit of the website and created a prioritized list of changes.
We optimized key categories and filters, expanded keyword coverage, created optimized content and worked on backlinks.
As a result, organic search traffic roughly doubled over the year and became one of the store's important sources of sales.
Together with Turum-Burum, we analyzed user behavior and looked for points that prevented users from completing an order.
We paid special attention to the product page: we reworked its structure, the placement of key information and the elements that influence the purchase decision.
This way, growth was driven not only by additional traffic, but also by more efficient use of the existing audience.
Comprehensive work on traffic channels and website conversion made it possible not just to increase website traffic, but to significantly increase sales volume
Comprehensive work across channels made it possible to do more than just increase website traffic.
Within a year, shop.lenovo.ua more than doubled its number of orders and roughly tripled its sales volume.
At the same time, total marketing and advertising costs remained at no more than 3% of turnover.
“When we started, we had already worked with another agency that offered a standard approach — launching the main advertising channels following a typical ecommerce scheme. In our case, this did not deliver the expected results. The DeepMarketing team was able to dive deeper into the specifics of the project and implement a comprehensive online marketing plan that significantly increased the number of orders and sales volume while maintaining high efficiency of marketing spend.”
Briefly tell us about your business, current situation, or task — we'll get back to you with a proposal, without unnecessary calls or formal presentations.
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